In this weeks post we were asked
to look at satirical news shows such as The Daily Show and The Colbert Report
and whether or not these shows could be considered forms of culture
jamming. The concept of culture jamming
was completely foreign to me until reading chapter 14 where I learned what it
was, with the knowledge that I have gained in order to prep for this post I
feel like I can agree with saying that satirical news shows are a legitimate
form of culture jamming.
These types of shows use satire as main method of delivering
a message to their viewers. This is
generally done in regards to political issues that are presently relevant
ranging anywhere from same-sex marriage laws, healthcare discussion, elections
etc. They approach each situation in a professional
matter while still using sarcasm to get their point and message across.
O’Shaughnessy and Sadler state “It is the form of communication, as well as the
content of individual messages, that makes culture jamming subversive.” (O’Shaughnessy,
M., & Stadler, J.,
p.216).
I personally feel that satirical news shows such as The
Daily Show are legitimate forms of culture jamming. They take the news provide by major media
sources such as FOX or CNN and then twist it around to make their point using satire.
Doing this keeps the viewing audience entertained and interested, and as stated
in the text using sarcasm and satire can “be used simply to be clever or funny,
without a political or critical motive.” (O’Shaughnessy, M., &
Stadler, J., p.214) . These shows mainly aim to keep people
entertained while also providing them news coverage that they otherwise may not
get from any other source, especially with younger viewers who may not be
interested in following mainstream news as they find it boring.
Overall I feel like satirical news shows hold their own in
terms of culture jamming as well as providing news coverage. They use their satire in order to get a point
across to their viewers isn’t just for entertainment, they do have a motive
behind what it is that they are putting out.
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